Working On Your Business vs. Working IN Your Business

A woman sits at a desk with her laptop open and one hand resting on her planner.

Guest Post by Amber Monaco, of You Need An Amber, LLC

There’s an old saying that goes, “You need to work ON your business, not IN your business.”

But let’s be honest…does anyone even know what that means?

I’m going to break down exactly what it means to work *on* your business vs. in your business. Think of working IN your business as INcome producing.  This might look like doing your client work, racking up billable hours, or selling products that bring money into your business. 

Working ON your business is about the OUTcome of your business. Outcome is high-level thinking, strategizing, goal planning, and looking ahead. 

In your business = Income

On your business = Outcome

You might be asking yourself, “if I’m not doing client work, what the heck am I even doing?” Fair question. 

Here are a few ways to work ON your business:

  • Track your data (analytics, success rates)
  • Make updates (website, update the mileage spreadsheet)
  • Publish a blog post
  • Develop a new product or service

There can be resistance to scheduling out the time to work ON your business because it’s natural to want to do income-producing tasks or to complete a project for a client.  And, I get it.  BUT, scheduling the time in to do the work for your actual business is equally as important as doing client work.

I’m hosting a CEO Day at Firebrand Collective on Friday, August 26 from 1pm-4pm.

A CEO Day is a special afternoon for you, as the CEO, to take some time to work on your business. You could do this alone, but I have created a worksheet and structure around the day so you leave feeling accomplished.  Plus, you’ll be surrounded by other people who are working to make their business better too.  Hello, inspiration!

Be sure to sign up for CEO Day at Firebrand Collective on Friday, August 26.

Amber Monaco, owner of You Need An Amber poses in a purple and pink animal print, sleeveless blouse against an orang background, holding a shiny, black fringe curtain away from her face.

Amber Monaco

Owner, You Need An Amber

Amber Monaco is a systems-loving, process-orientated, people-connector. In her years building community and running a coworking space, she discovered a pattern: business owners are really good at what they do, but don’t excel when it’s time to do the backend part of the business. Luckily, that’s where she thrives.